What is a Fresh Corner and How Will It Increase Your Business Profits

A Fresh Corner is a specific area within a commercial establishment dedicated to offering fresh products, mainly fruits and vegetables, freshly squeezed or prepared. These spaces are designed to provide customers with healthy, high-quality options, thus improving the perception of the supermarket as a provider of fresh and healthy products. They can be located in the fruit and vegetable section or in areas where ready-to-eat food can be found.

Fresh Corners can include a variety of products such as freshly squeezed juices, fresh salads, healthy snacks, or take-away meals. The key is to offer fresh, natural, and attractive products to health-conscious consumers who want to consume quality, unprocessed items.

Although the most common Fresh Corners are in supermarkets, there are other places where these types of fresh product areas can be set up.

The Fresh Corners in supermarkets are the most common. These spaces are strategically located near the entrances or in the fresh produce sections to capture customers' attention right from the start. The products usually include fresh fruits and vegetables, freshly squeezed juices, or healthy snacks. Additionally, they may incorporate self-service stations with juicing machines where customers can prepare their own juices or salads, offering a first-hand experience.   

Fresh Corners in work areas or coworking spaces are an excellent way to promote healthy eating habits among employees. These spaces can be installed in offices and corporate buildings, providing easy and convenient access to healthy options during work hours. In addition to fresh fruits and vegetables, these corners can offer products like nuts, yogurts, and natural drinks, helping employees maintain a balanced diet and increase their productivity.

Fresh Corners in hotels and restaurants add extra value to the gastronomic offerings of these establishments. In hotels, they can be located in breakfast areas or near the pool, offering guests a refreshing and healthy option. In restaurants, they can be part of the buffet or an additional option on the menu. These corners can include a variety of fresh fruits, natural juices, and light dishes, improving customer satisfaction and setting the establishment apart from the competition.

Including a Fresh Corner in your supermarket can significantly increase sales. Customers are increasingly interested in fresh and healthy products, and a dedicated space for these products can attract a larger number of shoppers. Additionally, fresh products typically have a higher profit margin than processed products, contributing positively to the company's revenues.

Offering fresh and healthy products helps retain customers. Consumers who find healthy and quality options in their supermarket tend to return more frequently. A Fresh Corner can become a reference point for customers looking to improve their diet and lifestyle, resulting in greater loyalty and repeat purchases.

In a highly competitive market, differentiation is crucial. A Fresh Corner not only improves the supermarket's perception but also positions it as a leader in offering fresh and healthy products. This differentiation can attract new customers looking for healthier and more wellness-conscious alternatives.

Incorporating a Fresh Corner enhances the supermarket's brand image, associating it with positive concepts like health, freshness, and quality. This perception can extend to the entire supermarket's offerings, generating greater trust and recognition among consumers.