The key event for the entire fruit and vegetable value chain.
Once again, farmers, producers, manufacturers, and distributors came together to shape the future of the fruit and vegetable sector. Discussions centered around promoting category consumption, adapting the supply to new habits, addressing the increasing regulation—especially the upcoming packaging regulations—and prioritizing sustainability as a central business focus. These challenges, which demand dynamism and continuous adaptation, were at the forefront. Zummo was there, showcasing its latest innovations.