With this change, new food trends are emerging that are redesigning the way we select, buy and consume.
For retailers, exploring the implications of these changes in the sector is key to progress. Let’s take a look at the main trends to take into account in the retail world today.
What are new food trends and why are they important?
Food trends are consumption patterns that reflect consumer preferences and priorities for food and beverages. The changes that have taken place in recent years are redefining the food industry.
They are important because eating is no longer just about relieving hunger. Food is now a way to promote health and well-being and take care of the environment.
This evolution has driven a revolution in the food industry, with companies looking to innovate and offering new ways to meet these changing demands.
From a business point of view, understanding and adapting to these trends is essential. Consumers are looking for brands that share their values and offer products that align with their healthy lifestyles. For the retail sector, this means a change in the way we select and promote products, as well as the opportunity to attract a growing group of health-conscious consumers.
Key trends in healthy eating
Healthy eating has become a very important aspect in a society that is increasingly conscious of its nutritional needs.
Veganism and vegetarianism have become more popular in recent years, but plant-based diets transcend these groups.
Fermented foods and probiotics
Consumers seek to improve their health through food. Probiotic and fermented products, such as yogurt, kimchi, sauerkraut or kefir, are increasingly in demand.
Gluten-, lactose- and sugar-free alternatives
More and more users are looking for gluten-, lactose- and sugar-free solutions. It is essential for food shops to offer these products to survive in today’s sector.
Local and seasonal produce
Awareness of the environmental impact of food has led to a growing interest in local and seasonal produce. Consumers are increasingly looking for sustainable food, with a low carbon footprint.
Juices and smoothies
The consumption of fresh juices and smoothies is a booming trend. Not only are they refreshing and delicious, but they are also an easy way to consume a lot of fruit and vegetables in a single serving. The trend is also driven by the increasing availability of technology that facilitates the production of these products, such as industrial juicers that allow fresh juices to be obtained at the point of sale.
How to prepare for the future by adapting to new food trends
The future of food is already here. So if you have a grocery, you need to find ways to get with the times. Here are some suggestions for you to climb on the bandwagon of new healthy food trends.
Understand consumer needs
To thrive in this ever-changing landscape, you must understand consumers and adapt to their changing needs. This makes keeping up to date with the latest food trends essential.
Expand your selection of plant products
With the growing popularity of plant-based foods, retailers should consider expanding their selection of these products. This means incorporating not only fruits and vegetables into the catalogue, but also meat alternatives, milk alternatives, etc.
The key is to offer a selection that can appeal to a wide range of consumers, not just vegans and vegetarians.
Invest in adaptive technology
Investment in technology is another critical aspect of catching up in the industry. Whether through e-commerce platforms or food processing solutions like those offered by Zummo, technology allows you to quickly adapt to new trends and meet consumer demands.
Take advantage of “hook products”
Many people have the habit of going to the supermarket daily to buy their fresh or unprocessed products. These consumers are looking for something specific, like a freshly squeezed Zummo and, as they walk through the corridors, they pick up products to fill their pantry.
Support local producers
Another way to adapt is to work more closely with local producers and adjust your product offering according to the season. This not only helps to reduce the shop’s carbon footprint but also attracts consumers committed to sustainable and responsible nutrition
Promote healthy and sustainable eating
Finally, as a retailer, you can position yourself as a trendsetter by actively promoting healthy and sustainable eating. This will attract health-conscious consumers, and also help you build a strong and positive brand in the marketplace.
Now that you have discovered the food trends that can help you improve your shop's supply, there's only one thing left to do: Get to work! Start offering your customers exactly what they want and need while benefitting from the opportunities offered by technology and innovation.