But is it profitable to have a juicer in your establishment? At Zummo, we firmly believe that the answer to this question is a resounding yes. For this reason, we will tell you how you can monetise the juicer in your food shop.
Benefits of having a juicer in your shop
The first step in understanding why this technology is cost-effective is learning about its direct benefits. Let's highlight some of the most important.
Offer a greater variety of fresh products
The food landscape has changed a lot in recent years. Today’s consumer is looking for eating options that align with a healthy lifestyle.
Natural juices help you adapt to this demand by offering a greater variety of products of this type. In addition, they encourage customers to buy more fruit and vegetables to make their own juices at home.
- Improve the customer experience
Customer experience is crucial in any retail business and can be the factor that determines whether or not customers come back. The presence of a juicer in your shop enhances this experience. For starters, the fresh and sweet aroma of freshly squeezed fruit is attractive and creates a cosy and pleasant atmosphere. In addition, the process of squeezing the fruit can be a visual attraction in itself, especially if you use an automatic juicer.
Stand out from the competition
In a sector as competitive as retail, standing out from the competition is essential. A juicer will set you apart. Offering freshly squeezed juice shows that your shop is committed to high-quality fresh products.
- Potential profitability of fresh juice
Selling fresh juice provides an additional revenue stream for your shop. In addition, the operating costs of a juicer are generally low. First due to the shelf life of the equipment and second due to the profit margins obtained from the sale of fresh juice. For this reason, it is an investment that can be recovered quickly and provides long-term benefits.
How to maximise the profitability of your juicer
Adding a juicer to your grocery brings numerous benefits, but it is essential to know how to increase its profitability to get the most out of it. There are several strategies you can implement to increase fresh juice sales and ultimately the profitability of your juicer. Here are a few ideas.
Strategic positioning of the juicer
To start, make sure your juicer is in a good position. If it is more visible, it will attract customers and encourage them to buy juice.
Consider placing the juicer near your shop entrance to attract customers as soon as they enter.
- Offer different types of juice
Another effective strategy is to offer various types of juices. Do not limit yourself to orange juice. Try other fruits like apples, grapes, or even vegetables for green juices. The options are endless and the greater the variety, the greater the appeal for different customer segments.
Create offers and promotions
Offers and promotions are always a good attraction for customers. Apply special offers to your juices, such as discounts for buying more than one glass, or a "Juice of the Day" promotion at a reduced price. To encourage larger purchases, you can also put together combos of juice and other products from your shop.
Communication and marketing
Lastly, do not forget to promote your new service. Use your social media and other marketing tools to let your customers know you now have fresh juice. Highlight its benefits and why your shop is the perfect place to buy it.
Juicers: a long-term investment
Investing in technology and equipment for your shop should always be seen as a long-term investment, and a Zummo juicer is no exception. This equipment can give you very significant returns, both in direct revenue and in brand image and customer satisfaction:
- Increase in sales. A juicer increases in-store traffic and, in addition to juice revenue, can drive the purchase of other products.
- Brand image. You position yourself as a company that cares about the well-being of its customers. In addition, the act of squeezing fresh fruit and vegetables in front of customers conveys an image of transparency and freshness.
- Customer satisfaction and loyalty. Fresh juice is a highly appreciated product that meets the demands of the most demanding consumers. In addition, it encourages repeat purchases and customer loyalty, essential aspects for the sustained growth of any business.
In a world where consumers demand healthy, natural choices, a Zummo juicer will give your shop a significant competitive advantage. So, do not hesitate to contact us if you need more information or personalised advice. Give a “Fresh Touch” to your grocery with a professional juicer. It’s just a click away!